is a 100% affiliated company of Steigenberger Hotels AG. H.E.A.D. originally emerged from the Westdeutsche Hotelbedarf GmbH, which then focused on the area of procurement consulting for furnishing up to the complete equipment of hotels and gastronomy. H.E.A.D. today is the central purchasing corporation for the strategic and operational planning, management and implementation of assortment and enterprise resource planning in the areas of "Food & Beverage", "Non-food" and "IT, Supplies & Services".
By demand pooling and efficient optimization of procurement processes, products according to the Steigenberger quality standards can be guaranteed. Modern procurement tools, industry-specific services, trainings and consulting services in conjunction with the hotel purchasing activities complete its core competences.